In what is going to be a real life test of an Ayn Randian principle, California has recently decided to up the minimum wage of fast food workers.
For the purposes of this exercise, I am setting aside the arguments about what a minimum wage is and why it is and who gets it. That is not the crux of the issue - but there is an underlying issue I think bears careful watching.
The issue is simply the breaking point of the average consumer.
One of the things that remains relevant even in my own industry is the idea of COGS, or Cost of Goods Sold - that is, the sum total that one sells a good for. In theory, COGS is supposed to include all the things which go into the manufacture of that good, including materials and labor (but excluding things like overhead, which falls into administrative expenses). Nor does this include some level of profit for the company manufacturing the product (Useful description here.)
When labor goes up - just like materials go up - the COGS goes up. But COGS is not necessarily the same as "price sold at". This becomes a balancing act of all of the things - COGS, Administrative expense, profit.
When California raised the minimum wage to $20 an hour, it increased the COGS. Unfortunately for fast food (and all of us), the cost of goods in general (in this case, food) has also gone up. Which leaves the business owner three choices: lower profits, raise prices, or cut costs.
From the view of the government, I am reasonably sure that the most desirable outcome is "lower profits". Profits are, after all, generally evil except above some small socially acceptable norm which is never quite defined but everyone knows what it is (ignoring, of course, the fact that lowered profits equal lower tax receipts. But more on that shortly.).
From the business owner's point of view, the most desired outcome is "cut costs". Cutting costs reduced (or at least mediates) COGS. And, sadly for everyone else, labor is usually the greatest cost any business has.
The option that is overall least desirable is "Raise prices". From the government's point of view, although likely it generates more sales tax it also hikes overall prices. From the business owner's point of view, the more prices rise the more likely it is that you will begin to price out certain portions of your market and thus lower overall revenue.
And so - even before this started - business owners started cutting staff.
In at least one example, it started with pizza delivery drivers. There is a certain cold logic to it - in an age of apps that handle delivery of food, why would one keep a staff to deliver food? Yes, it means that you do not have direct control over that part of the supply chain, but you are also not paying people who may or may not have deliveries. And now that overhead and administrative expense falls on someone else, not you, reducing your cost.
From the government's point of view, this is a bit of a catastrophe. Less payroll taxes, less income taxes, likely more drain on the social welfare systems as these people look for work. By "increasing" income, they have decreased their own revenues and increased their own spending.
The other element, of course, is simply the price hike.
As prices increase due to inflation and material costs, people start making choices. People start realizing what is important and what is not. And in times of tightened budgets, fast food and restaurants in general are likely some of the first things to go.
The problem for Our Political And Social Betters (OPASB) is that although they can control owners indirectly, they cannot control consumers. And consumers will respond to the market in a realistic fashion based on their experience, not on what good intentions would mandate.
By (in theory) trying to do the "right" thing in increasing people's salaries, they have likely ensured that more people will not have jobs. Which seems like a bit of a reverse outcome.
Contrast this mandate with at least one restaurant here in New Home 2.0, where they notify you up front (literally up front as you enter the restaurant) that they charge a 3% "living wage" fee as part of the check. If you do not care to pay it, you can have it removed. This, to me, makes more sense: I am informed, I have the ability to opt out, and the company is able to do something to mitigate costs (likely most people do not refuse the additional amount).
My prediction? Layoffs will skyrocket. Businesses will fold. Where businesses do not fold, automation will not just become an interesting idea or unique selling point, but critical to the businesses ability to survive. It will not impact OPASB of course; they eat at locations where none of these things will be an issue. But almost everyone else will see some kind of effect.
Atlas may not be shrugging, but he may be limbering up his shoulders.